In Let My People Go Surfing, Yvon Chouinard doesn’t just recount the story of Patagonia—he shows how a business truly committed to environmental justice and deep community action can be structured for enduring impact. As a certified B-Corp, Patagonia holds itself accountable not only for profit but for purpose; Chouinard’s values—respect for nature, repair-over-replace, worker welfare, local activism—are woven into every product, every campaign, every stakeholder decision. What makes this especially powerful today is Patagonia’s Patagonia Action Works platform: it turns the book’s ideals into real ritual and reach. Through Action Works, Patagonia connects people with local environmental groups, petitions, volunteer-opportunities, and campaigns in land, water, climate, biodiversity and community justice. This movement shows how business can be part of the infrastructure of change—not just funding others, but enabling, empowering, amplifying. For anyone trying to align their business or project with environmental justice—this book plus Action Works offers both the north star and the map.
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